TRIPLE PLAY
December 10, 2007 - The New York Times
By Campbell RobertsonJeffrey Richards is the lead producer of three plays on Broadway — the recently opened and raved-about “August: Osage County”; “The Homecoming,” now in previews; and “November,” which begins previews on Dec. 20. So why not take advantage of that?
In a synergistic move rare on Broadway in recent years, the producers of the three plays have come up with what they call a commercial subscription series, in which a theatergoer can buy orchestra or front mezzanine tickets for all three plays for $199. Producers have tried commercial subscriptions on Broadway for years with varying success, going back to the heyday of the Theater Guild in the early and middle years of last century. The latest venture can be found at the straightforwardly named Web site 3greatplays.com.
