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"EVERYTHING IS RENT" FACEBOOK FAN PAGE NOMINATED FOR MASHABLE INTERNET INDUSTRY AWARD
November 23, 2009 - International Business Times
Aggressive campaign with the RENT fans landed "Everything is RENT" it in the Top 5 with major brand names with far larger fan bases such as “Twilight” and “True Blood”.In an online breakthrough for the theatrical industry, the "Everything is RENT" Facebook fan page (http://www.facebook.com/everythingisrent) created by Allied Live, the show's Internet marketing agency, is in the final running for Mashable's 2009 Open Web Awards.
Up against powerhouse brands such as Twilight with more than 4.1 million fans and "True Blood" with more than 900,000 fans, the "RENT" fan page is among hundreds of nominated fan pages and one of the top five chosen by Mashable to be in the final running for the award.
"This is an outstanding accomplishment for 'RENT,'" said David Risley, Vice President of Allied Live's Internet Division. "While 'RENT' has more than 58,000 fans, more than any other Broadway or touring show, it is still far fewer than our major mass entertainment competitors. It is incredible to be on this list of nominees. This recognition really demonstrates our ability to push beyond the traditional expectations for social networking of Broadway shows."
Mashable is the world's largest social media news blog that covers new Web sites and social networking trends on Facebook, Twitter, Google, MySpace, and YouTube. The Mashable award nomination process began on Oct. 14 and continued until Nov. 15. After the initial nomination process, those that received the most nominations were narrowed down by Mashable based on data verification and editorial judgment. The final round of voting started Nov. 18 and continues until Dec. 13.
"Due to the amazing support and input from the RENT fan base on the show's social networking pages, we were able to receive this recognition from Mashable," said Allison Cabellon, Account Executive at Allied Live's Internet Division. "We created this Facebook fan page one year ago specifically for 'RENT: The Broadway Tour' and have acquired an average of more than 1,000 fans per week. Facebook has been an excellent way to communicate information about 'RENT' to the fans, and in turn, the fans have shared that information with their network of friends."
The "Everything is RENT" Facebook fan page combines ongoing editorial content updates from the tour's media coverage around the country with cast-member-produced videos, promotions and call-and-response type engagement with its fans.
The fan page also works to provide unique RENT giveaways to encourage increased engagement and fan development as well as promote ticket sales for the "RENT" tour. In addition, the Facebook page works in synch with the other "RENT" online channels managed by Allied Live, including Twitter, YouTube, FriendsofRent.com and the main website SiteForRent.com.
Fans can continue to nominate "Everything is RENT" until Dec. 13 by going to Mashable and voting by choosing "Best Facebook Fan Page" at http://www.mashable.com/owa.
Allied Live is a full-service entertainment marketing and advertising agency representing numerous Broadway shows, national tours, performing arts institutions and experiential entertainment entities throughout the U.S. and Canada. Current clients include: "RENT", "Avenue Q", "Mamma Mia!", "Hair", "Legally Blonde", "Billy Elliot", "STOMP", "In the Heights", "Spring Awakening", "August: Osage County", Cirque du Soleil, Feld Entertainment, "Million Dollar Quartet", Washington National Opera (Washington, D.C.), Reprise Theatre Company (Los Angeles), Los Angeles Philharmonic at Walt Disney Concert Hall and Hollywood Bowl, Broadway By The Bay (San Francisco), Music Center (Los Angeles) and Hollywood & Highland Center.
For more information about "RENT", please visit www.siteforrent.com.
