ARTSPASS TRANSITIONS TO MYBROADWAY.COM
May 17, 2007
ArtsPass Transitions to MYBROADWAY.COM, launching carrier-independent wireless portal - BWYNOW (299669), The Mobile Way to Broadway New York (May 17, 2007) – ArtsPass.com and its performance and interview channel, ArtsPass Live!, with its library of original video arts and entertainment interviews and performances, will transition to MYBROADWAY.com, a new interactive Broadway and National Theatre experience, beginning Monday, May 21st. The transition also heralds the premiere of a new carrier-independent, mobile publishing wireless portal - BWYNOW (299669), The Mobile Way to Broadway. BWYNOW will connect one-on-one with opted-in theatre lovers driving ticket sales, extending promotions and building mobile community.
The May 21st launch will feature the first of three special Road To The Tony’s® videos created in association with The American Theatre Wing’s 2007 Tony Awards® which are presented by The League of American Theatres and Producers and the American Theatre Wing. The new videos, produced by MYBROADWAY.com and Tony Awards.com, documenting what happens between the nominations and the Tony Awards®, will be streamed through individualized MYBROADWAY Flash9™ players embedded on presenters’ websites across the country.
MYBROADWAY.com is a comprehensive, broadband and mobile service devoted to theatre lovers and delivering interactive digital arts and entertainment, through its Internet broadband channel, Broadway Community pages in the style of My Space, and through mobile content offerings and promotions.
MYBROADWAY.com is a partnership created by TMG-The Marketing Group, a full service marketing and communications firm specializing in Broadway and the Performing Arts; The Buddy Group, widely known for its ground-breaking technology and media development for entertainment and consumer marketing; and Arts4All, Ltd., an international digital video publisher of original arts and entertainment content via broadband (ArtsPass.com) and a pioneer in mobile wireless (d/b/a A4AMobile).
Richard Humphrey, CEO of ArtsPass and Executive Producer and Host of ArtsPass Live!, will be CEO of the new company. “MYBROADWAY.com is a natural and focused evolution of ArtsPass. It is designed specifically for the live theatre consumer and will include original content, personalization, user-generated content and interactive video and mobile technology. We are committed to the principle that the most compelling digital content is not repurposed, but content that is specifically created for digital media.”
Tanya Grubich, President of TMG-The Marketing Group, "We are committed to providing entertaining and engaging digital content to the Broadway consumer. Through our unique extended network of partners, producers and presenters across the country, we can deliver a nationwide audience for this programming."
The Buddy Group Founder and Chief Buddy, Pete Deutschman holds strong ties to commercial theatre and Arts organizations nationally. “The economics of Broadway and the Arts has historically forced marketers to be last to take advantage of emerging technology. On the other side of the entertainment spectrum are those major studios that turn to The Buddy Group for new thinking and best practices. MYBROADWAY.com is long-over due and finally provides the platform to ensure theatre and the Arts deliver compelling content via new channels."
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About Arts4All, Ltd./ArtsPass
ArtsPass® is an international arts and entertainment streaming video network. ArtsPass Live!, the interview and performance channel of ArtsPass®.com features original, high-integrity programming with Broadway and cross-disciplinary world-renowned artists created for arts enthusiasts and the arts education marketplace. Arts4All, Ltd. is the international digital video publisher of original arts and entertainment content via broadband (ArtsPass.com) and a pioneer in mobile wireless (d/b/a A4AMobile). For more information, please visit www.a4amobile.com or call 212.391.4007.
About TMG-The Marketing Group
With offices in New York, Chicago and Los Angeles, TMG-The Marketing Group is the premier, full-service marketing and communications firm specializing in Broadway, Pre-Broadway engagements, National Tours and the Performing Arts. We are experts in creating and implementing strategic marketing partnerships, promotions, awareness/branding campaigns, and sales initiatives, targeting the upscale consumer both in New York and throughout the country. TMG seeks and secures corporate sponsorships for our theatrical and institutional clients. We also serve as Press Agents and Marketing Directors for the national tours of Broadway and Off-Broadway shows, developing the marketing, advertising and publicity strategies for national and international markets. For more information, please visit www.themarketinggroup.net
About The Buddy Group
The Buddy Group is a digital creative powerhouse working with The League of American Theatres and Producers, Broadway and National Touring Productions, Hollywood studios and high-profile brands. The Buddy Group specializes in interactive video, Flash-based websites, rich media advertising, and branded entertainment and games. For more information, please visit www.thebuddygroup.com or call 949.468.0042.
CONTACT:
Cheryl Dolby, Arts4All, Ltd., 212.391.4007, cdolby@a4amobile.com
