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ALLIED LIVE CLIENTS MAKE TOP 50 LIST
June 27, 2008 - ew.com


Entertainment Weekly recently released their list “The New Classics: Stage” listing the 50 best plays and musicals from 1983 to 2008. Current and previous clients of Allied Live make up over 25% of the list. To view the entire list click here.
TMG PARTNERS WITH ALLIED ADVERTISING TO CREATE NEW MARKETING AGENCY
March 31, 2008 - Playbill.com


By Kenneth Jones

Tanya Grubich and Laura Matalon, co-owners of TMG-The Marketing Group, and Clint Kendall and David McDonald, co-presidents of Allied Advertising, Public Relations, announced March 31 that they will partner to create Allied Live, a new agency.
TRIPLE PLAY
December 10, 2007 - The New York Times


By Campbell Robertson

Jeffrey Richards is the lead producer of three plays on Broadway — the recently opened and raved-about “August: Osage County”; “The Homecoming,” now in previews; and “November,” which begins previews on Dec. 20. So why not take advantage of that?
MARKETING DUO OFFER ONE-STOP SHOP
March 28, 2008 - Variety.com


By Chris Jones

Allied Live looks to make a legit name for itself
CHICAGO -- A new biz partnership is looking to Tinseltown as its model, in the hopes of bringing one-stop shopping to legit promotions. In Hollywood, nationally integrated marketing has long been standard practice, but in the legit realm, Broadway producers typically contract with a variety of specialists -- website developers, press agents, marketing gurus and sponsorship and promotion pundits. That's especially the case on the road, where shows have to strike deals with a variety of local publicists and ad buyers.
ARTSPASS TRANSITIONS TO MYBROADWAY.COM
May 17, 2007


ArtsPass Transitions to MYBROADWAY.COM, launching carrier-independent wireless portal - BWYNOW (299669), The Mobile Way to Broadway
WALKING WITH DINOSAURS – THE LIVE EXPERIENCE COMES TO NORTH AMERICA ON A TWO-YEAR ARENA TOUR BEGINNING JULY 11 AT THE TACOMA DOME IN TACOMA, WASHINGTON.
April 9, 2007


Dinosaurs return to the earth in WALKING WITH DINOSAURS – The Live Experience, based on the award-winning BBC Television Series. After playing for ten sold-out weeks in five cities in Australia, where it was seen by an audience of over 300,000, WALKING WITH DINOSAURS – The Live Experience now comes to North America for a two-year arena tour beginning July 11 at the Tacoma Dome in Tacoma, Washington.
ARTS MARKETER OF THE MONTH: LAURA MATALON, OF TMG - THE MARKETING GROUP
September 8, 2006 - www.artsmarketing.org


We asked, Have you worked in the not-for-profit realm, and how is marketing for Broadway and the commercial realm different or the same? Laura answered, "The challenges are always the same, to sell as many tickets as possible. The methodology between commercial and non-profit can often differ.
FAR FROM THE SPOTLIGHT, THE TRUE POWERS OF BROADWAY
February 26, 2006 - The New York Times


When Disney and Livent came to the table, a lot of independent producers said, How can we get that said LAURA MATALON, 45, who founded the Marketing Group with TANYA GRUBICH, 42. And corporations would say, We always wanted to do something with Broadway, but we dont know how. So a liaison was born: since founding their company in 1999, the two women -- working with TRISH SANTINI, 40, who runs the companys Broadway division.