Allied Live

	HOLLYWOOD & HIGHLAND PUTS MICROSOFT TAGS IN NEW ADS August 2010 - Jones Report Initially used for tracking parts in vehicle manufacturing, Quick Response (QR) Codes are creating quite the buzz in Hollywood. Hollywood & Highland Center will be one of the first shopping and entertainment centers to use Microsoft Tags in their new branding campaign. Tags, Microsoft’s version of QR codes, are becoming more popular commercially to reach consumers via smartphones (i.e., iPhone, Blackberry, Android and others advanced web and camera technologies).
	HOLLYWOOD & HIGHLAND CENTER EMPLOYS MICROSOFT QR TAGS IN NEW AD CAMPAIGN July 30, 2010 - ChainStoreAge.com Hollywood, Calif. ( July 30, 2010 ) Hollywood & Highland Center will be one of the first shopping and entertainment centers to use Microsoft Tags in its new branding campaign. The quick response (QR) tags will be prominently displayed in all of the center’s print advertising materials and will offer users the opportunity to snap the tag with their Smartphones.
	ALLIED LIVE OPENS DC OFFICE TO HANDLE REGIONAL ENTERTAINMENT MARKETING July 16, 2010 - USA Today Jo Manley, formerly of Stevens Advertising and The Kennedy Center, runs the office as the director of client services/business development supported by account executive Bridget Schwabenbauer. Allied Live, a marketing firm catering to the live entertainment industry.
	ALLIED LIVE OPENS WASHINGTON, DC OFFICE; LESLEY-ANNE STONE PROMOTED TO SENIOR VICE PRESIDENT July 13, 2010 New York, NY –July 13, 2010 – Allied Live, a full service marketing firm catering to the live entertainment industry today announced that they have opened an office in Washington, DC. Jo Manley, formerly of Stevens Advertising and The Kennedy Center will head up the office as the Director of Client Services/Business Development supported by Account Executive Bridget Schwabenbauer.
	5 Years On, Theatre Intern Group and Original Leaders Flourish February 26, 2010 - American Theatre Wing "One of these days," said ATW Executive Director Howard Sherman to Lesley-Anne Stone and Liz Jurist, founders and leaders of the then-named Broadway Intern Group in late 2004, "Your careers will make it impossible for you to continue to lead the group. And it's too valuable an idea to end when you move on."
	RENT FACEBOOK PAGE GETS MASHABLE NOM November 23, 2009 - Playbill.com "Everything Is Rent," the official Facebook page for fans of the Jonathan Larson musical, is among the nominees for the 2009 Open Web Awards from the social media and news blog Mashable.com.
	"EVERYTHING IS RENT" FACEBOOK FAN PAGE NOMINATED FOR MASHABLE INTERNET INDUSTRY AWARD November 23, 2009 - International Business Times Aggressive campaign with the RENT fans landed "Everything is RENT" it in the Top 5 with major brand names with far larger fan bases such as “Twilight” and “True Blood”. In an online breakthrough for the theatrical industry, the "Everything is RENT" Facebook fan page (http://www.facebook.com/everythingisrent) created by Allied Live, the show's Internet marketing agency, is in the final running for Mashable's 2009 Open Web Awards.
	VICTORIA CAIRL IS NEW VP AT ALLIED LIVE Thursday, August 6, 2009 - Playbill.com Victoria Cairl has been promoted to the newly created position of vice president east coast - marketing/business development for the entertainment marketing and advertising company Allied Live. Owners Tanya Grubich and Laura Matalon announced her new title Aug. 5.
	TRAVELING ALONG WITH FRIENDS OF RENT June 19, 2009 - Ning Blog The rock opera RENT based on La bohème, has transfixed audiences since it debuted in 1996. Friends of Rent is a social network for fans of the show, which is currently touring around the country. With RENT performances at the heart of the social network, upcoming shows are highlighted in a text box on the main page. Whenever the touring cast moves on to a new city, the content in the text box is updated. This week the musical is in Seattle; next week it’s in Portland.
	BWW DISCOUNTS' TOP 10 REASONS TO SEE 'TOXIC AVENGER' FOR ONLY $35! June 16, 2009 - BroadwayWorld.com The Toxic Avenger, winner of "Best New Off- Broadway Musical" by both the Outer Critics Circle and BroadwayWorld's Theatre Fans, is now on sale through February 21st, 2010. The Joe DiPietro/David Bryan penned musical is currently playing at New World Stages (340 West 50th Street). BWW Discounts now brings you even more reason to visit "Toxie" and gang, the 'TOP TEN REASONS TO SEE THE TOXIC AVENGER FOR ONLY $35!
	TONY AWARDS GOES MOBILE WITH CONTENT, EXCLUSIVE OFFERS May 18, 2009 - Mobile Marketer BWYNOW (299669), the mobile gateway to everything Broadway, has partnered with the 2009 Tony Awards, providing theatre buffs with up-to-the-minute awards news and exclusive content.
	BLONDE, FROST/NIXON, SPRING AWAKENING AND MORE WIN TOURING BROADWAY AWARDS May 4, 2009 - playbill.com The 2009 Touring Broadway Awards were presented May 4 at the Hilton New York. Seth Rudetsky, the comic, musician, actor and Playbill.com columnist, hosted.
	OFFICIAL 'RENT' WEBSITE LAUNCHES INTERACTIVE 'PROJECT ANGEL' February 2, 2009 - BWW News Desk SiteForRent.com, the official website for the national tour of Rent, has launched PROJECT: ANGEL, an interactive microsite that encourages fans to participate in a number of online promotions via the popular social network Facebook. Fans are given the opportunity to win special prizes, including autographed memorabilia signed by original Broadway cast members Adam Pascal and Anthony Rapp, who are reprising their roles as Roger Davis and Mark Cohen, respectively, in Rent, The Broadway Tour.
	LESLEY-ANNE STONE TO HEAD ALLIED LIVE'S L.A. OFFICE January 27, 2009 - Kenneth Jones Allied Live, the live entertainment marketing and promotion firm that handles national touring plays and musicals — among other projects — announced that Lesley-Anne Stone has been promoted to the newly created position of Vice President, West Coast, Marketing/Business Development.
	SHAPE UP, BROADWAY STYLE January 14, 2009 - AM New York Whether you’re craving a taste of a dancer’s life or just looking to shake up your workout, head to Crunch for the latest installment of their Broadway Dance Series, where participants learn routines from current Broadway shows. This time around, it’s the hottest ticket in town, “Billy Elliot: The Musical.”
	ON A TOUGH ROAD, LESS IS MORE: THEATER PRODUCERS HOPE SMALLER SHOWS DELIVER December 12, 2008 - Variety With recession-ravaged roadshows madly cutting midseason costs, the smaller shows that make up the backbone of the legit touring biz are desperately trying to figure out how to turn a crippling downturn into an opportunity.
	BROADWAY SPEAKERS BUREAU October 2008 - The Broadway League Education Committee Newsletter The Broadway Speakers Bureau is now in its fifth year. This program provides an opportunity for students to learn about non-performance careers in the performing arts. Panels of two or three industry professionals, moderated by League member Alan Simon on behalf of the Education Committee, represent various aspects of the industry, including producing, general management, marketing, press, and stage management. Participating students receive information about internship opportunities in theatre industry offices and student/rush tickets to Broadway shows.
	FREE NIGHT OF THEATRE UPDATE October 27, 2008 - ARTSJOURNAL Since posting some thoughts about the 2008 Free Night of Theatre on October 16, I have received some valuable responses. Thank you all for writing in.
	THIS PUPPET SHOW IS FOR ADULTS ONLY October 26, 2008 - Tennessean.com Jeff Marx and Robert "Bobby" Lopez didn't appear to be on the road to making a Broadway smash hit. One was just out of law school, after all, and the other was an undergrad at Yale.
	FIRST WIVES WORLD INVITES YOU TO HELP "REDEFINE DIVORCE" IN MAJOR NATIONAL PROMOTION October 15, 2008 - PRWeb.com New York, NY (PRWEB) October 15, 2008 -- firstwivesworld.com, the first online community devoted to women transitioning through divorce, is launching a major national promotion that seeks to "Redefine Divorce" from "the legal termination of a marriage" to what it has become today.
	ALLIED LIVE CLIENTS MAKE TOP 50 LIST June 27, 2008 - ew.com Entertainment Weekly recently released their list “The New Classics: Stage” listing the 50 best plays and musicals from 1983 to 2008. Current and previous clients of Allied Live make up over 25% of the list. To view the entire list click here.
	TMG PARTNERS WITH ALLIED ADVERTISING TO CREATE NEW MARKETING AGENCY March 31, 2008 - Playbill.com By Kenneth Jones Tanya Grubich and Laura Matalon, co-owners of TMG-The Marketing Group, and Clint Kendall and David McDonald, co-presidents of Allied Advertising, Public Relations, announced March 31 that they will partner to create Allied Live, a new agency.
	TRIPLE PLAY December 10, 2007 - The New York Times By Campbell Robertson Jeffrey Richards is the lead producer of three plays on Broadway — the recently opened and raved-about “August: Osage County”; “The Homecoming,” now in previews; and “November,” which begins previews on Dec. 20. So why not take advantage of that?
	MARKETING DUO OFFER ONE-STOP SHOP March 28, 2008 - Variety.com By Chris Jones Allied Live looks to make a legit name for itself CHICAGO -- A new biz partnership is looking to Tinseltown as its model, in the hopes of bringing one-stop shopping to legit promotions. In Hollywood, nationally integrated marketing has long been standard practice, but in the legit realm, Broadway producers typically contract with a variety of specialists -- website developers, press agents, marketing gurus and sponsorship and promotion pundits. That's especially the case on the road, where shows have to strike deals with a variety of local publicists and ad buyers.
	ARTSPASS TRANSITIONS TO MYBROADWAY.COM May 17, 2007 ArtsPass Transitions to MYBROADWAY.COM, launching carrier-independent wireless portal - BWYNOW (299669), The Mobile Way to Broadway
	WALKING WITH DINOSAURS – THE LIVE EXPERIENCE COMES TO NORTH AMERICA ON A TWO-YEAR ARENA TOUR BEGINNING JULY 11 AT THE TACOMA DOME IN TACOMA, WASHINGTON. April 9, 2007 Dinosaurs return to the earth in WALKING WITH DINOSAURS – The Live Experience, based on the award-winning BBC Television Series. After playing for ten sold-out weeks in five cities in Australia, where it was seen by an audience of over 300,000, WALKING WITH DINOSAURS – The Live Experience now comes to North America for a two-year arena tour beginning July 11 at the Tacoma Dome in Tacoma, Washington.
	ARTS MARKETER OF THE MONTH: LAURA MATALON, OF TMG - THE MARKETING GROUP September 8, 2006 - www.artsmarketing.org We asked, Have you worked in the not-for-profit realm, and how is marketing for Broadway and the commercial realm different or the same? Laura answered, "The challenges are always the same, to sell as many tickets as possible. The methodology between commercial and non-profit can often differ.
	FAR FROM THE SPOTLIGHT, THE TRUE POWERS OF BROADWAY February 26, 2006 - The New York Times When Disney and Livent came to the table, a lot of independent producers said, How can we get that said LAURA MATALON, 45, who founded the Marketing Group with TANYA GRUBICH, 42. And corporations would say, We always wanted to do something with Broadway, but we dont know how. So a liaison was born: since founding their company in 1999, the two women -- working with TRISH SANTINI, 40, who runs the companys Broadway division.