Allied Live

I have worked with Allied for a number of years both on New York-based productions and touring productions. They have consistently demonstrated an unparalleled dedication in delivering increased sales through marketing initiatives that deliver measurable results. They are a hands-on partner in reviewing ticket pricing and sales on a daily basis and, for touring productions, a welcome bridge between local theatre staffs and the central New York office. Their years of experience with touring Broadway shows offers any producer they work with an enormous asset when planning a prospective tour.

Nina Lannan

Executive Producer & General Manager

Mamma Mia!

I've worked with Allied Live for over 10 years on many projects ranging from large to small. They are thoroughly professional and completely enjoyable to work with. They create and develop solution based initiatives that deliver on the outlined objectives. I can't recommend them highly enough!

Carol Chiavetta

Blue Man Group

SHN has had the opportunity to work with Allied Live in many capacities. Allied Live’s expertise in tour production public relations, marketing/advertising and digital marketing technologies makes it a valuable partner in promoting shows across North America. Allied understands the presenter’s needs locally and applies smart national strategies to its campaigns.

Greg Holland

CEO

SHN

The scope of experience that Allied Live brings to the table is invaluable, and I count on being able to involve them from day one. Their input and creative ideas are essential to every aspect of a show, from price scaling, to branding, marketing and publicizing the shows. They consistently demonstrate a level of professionalism, attention to detail and organization that keeps the show on track to meet budgetary goals while protecting the integrity of the brand. Both presenters and producers respect them, which speaks volumes in our business. It is always a pleasure to work with Allied Live.

Seth Marquette

General Manager

The Charlotte Wilcox Company

I always breathe easier knowing Allied Live is working on my shows. Along with legions of experience and insight, they never accept conventional wisdom, and they are first to smartly analyze the most imbedded marketing rules. And they're a lot of fun. I can always count on one good laugh on those calls.

Mike Isaacson

Producer

Legally Blonde, The Musical

Having worked with Allied Live for several years, I have experienced first hand the tremendous benefit they bring to the live entertainment industry. They're not just a vendor. They truly partner with their clients, providing innovative solutions that are as cost conscious as they are effective.

Mark Ciglar

Founder/Creative Director
Cinevative

Laura Matalon and her team at Allied Live bring deep insight and analysis to the marketing and promotion of Broadway shows across the US and Canada. With their knowledge and experience of each individual market, they help us traverse the unique challenges each market brings. And their ability to anticipate problems in the weeks leading up to an engagement, as well as knowing how to solve them, makes Allied an invaluable member of any touring production’s team.

Joey Parnes

CEO

Joey Parnes Productions

Allied Live has been beyond helpful with our PlayhouseSquare online campaigns. They are creative, thoughtful and follow through with every detail. For the first time ever, we’re able to track sales and truly prove what display ads, search words or networks are selling tickets and know exact dollars per our return on investment. Our experience of working with Allied has been excellent!

Trish McKeon
Marketing & Public Relations Manager
PlayhouseSquare, Cleveland

I’ve worked closely with Laura Matalon for over 25 years– and believe that there are few live entertainment marketers with her passion, intelligence, and breadth of experience. You reproduce who you are, and under Laura’s leadership, Allied Live boasts an impressive roster of account representatives who are dedicated to providing local markets with responsive service, the finest materials and most engaging messages to help the Broadway experience come alive with great success in venues throughout North America.

Wayne McWorter

VP Marketing, Broadway/L.A.

Pantages Theatre

Lookingglass has benefited immeasurably from our relationship with Allied Live. The team works as tireless advocates on our behalf, and all of our interactions with them have been overwhelmingly positive. As a nonprofit, Allied Live helps our limited dollars stretch further than they normally would, even after nonprofit discounted rates. They have also introduced us to several of their partner companies which have become our vendors and saved us money without sacrificing quality. They are extremely creative when generating promotions, partnerships and low-cost advertising options for our shows. They are true collaborators and have become part of the Lookingglass family. They are efficient thinkers and implementers, and respond quickly with ideas (even when given very little notice). They have a finger on the pulse of the national and regional performing arts industry, and know what works and what doesn't.

Erik Schroeder
Director of Marketing
Lookingglass Theatre Company

Laura and her team at Allied Live have been advocates for and champions of our shows, in particular STOMP, for the past 15 years. They are tireless in the level of attention they devote to their clients and all aspects for the proper and successful marketing coordination of our National Tours have always been handled in the most professional way possible. We look forward to many more years to come!

Joe Watson
General Manager
Frankel Green Theatrical Management

I have found Allied Live to be the most effective advertising and marketing company I've had the pleasure to work with in the 30 years I've been in theatre. Their creative and organizational skills are exemplary. I know I get the best prices in advertising and the highest profile promotional partners because of their stature in the business.

In addition their ability to be flexible and think outside the box with concepts to service the needs of the constantly changing economic climate we live in is invaluable. I wouldn't want to do a show without them.

Karen Leahy

Producer & General Manager

The Doyle & Debbie Show

It is always a pleasure to work with the team at Allied Live. There is a level of service you can count on that is unparalleled in this industry. As a team, they bring creativity, collaboration, and real knowledge to the table. They are true professionals.

Al Nocciolino

President

NAC Enterprises

When our team at Center Theatre Group in Los Angeles needs to reach out with additional partnerships and promotions, Allied Live is there with the expertise and ability to make the work exciting and effective. It’s always terrific to have the extra brain power to explore every possible promotional and marketing opportunity.

Amelia Heape
Associate Director of Marketing
Center Theatre Group

Allied Live has been a huge asset to us this year.
They have brought a fresh perspective, and careful thought to our marketing efforts.
It’s been a pleasure to have their keen insight as we move forward.

Bill Melamed
Director of External Affairs
Hubbard Street Dance Chicago

We really look at Allied Live as a partner in our success at ASU Gammage. One of Allied's biggest assets is a large team that is always available and ready for any challenge to ensure that sales are maximized and every engagement reaches its full potential in our market.

Victor Hamburger

Director of Marketing

ASU Gammage

The team at Allied Live are one very savvy group. They have a comprehensive and innovative approach to live entertainment. In addition to their trendsetting business model, they are thoughtful listeners and good collaborators.

Gina Vernaci

Vice President of Theatricals

PlayhouseSquare, Cleveland

We hired Alied to buy our media for Mario Tricoci Hair Salons & Day Spas and quickly discovered they are so much more to us than media planners. Allied is a strategic partner in promoting our brand. They identify opportunities we might never have considered. They bring new ideas, tried and true ideas, experience and a passion for serving the client by taking the time to understand our business that is the basis for a great partnership.

Megan Bueschel
Chief Marketing Officer
Mario Tricoci

I had one of my best experiences working on a show with Allied Live. I find they go out of their way and many times make me feel like I’m their only project. I truly appreciate their dedication and attention to our market’s needs. When I work with Allied Live, I feel like I’m part of the "big-picture" team.

Dale B. Stark
Public Relations Manager
Civic Center

We have always enjoyed working with Allied Live, and believe you guys are the best in the business. Keep up the great work!

Gene Almy
Director of Sales & Marketing
Casa Mañana, Inc.