The Strand and Clear Channel Radio
Objective
To promote the Grand Opening of The Strand in Huntington Beach, CA and help host the opening events by providing on-site entertainment and media coverage.
Elements – Partnership with Clear Channel Radio
- integrated on-air radio exposure, online and email coverage
- event exposure, and on-site entertainment and hosting
On-Air Exposure
- Promotional mentions on KIIS fm and 987 fm in the 2 weeks leading up to the opening
- On-air giveaways of prizes from The Strand retailers, promoting the retailers and the Grand Opening, on KIIS fm and 987 fm in the week before the event
- Live giveaway of a prize from The Strand at the KIIS fm Friday Night Party broadcast
- Exposure on the KIIS fm morning show with Ryan Seacrest
Online/Email Elements
- Homepage exposure on the KIIS and 987 websites
- Inclusion on the KIIS and 987 email blasts
- Text message blasts to the KIIS and 987 subscribers
- Promotion through the KIIS fm Social Network (including Facebook, Youtube, Myspace, and Twitter)
- Promotion through the Fearless Records Social Network (including Facebook, Youtube, Myspace, and Twitter
Event Exposure
Exposure at Wango Tango, KIIS fm’s popular annual music festival.
- Ad in the Wango Tango Concert Guide
- Spots on the jumbotron at Wango Tango
On-Site Elements
- Live Grand Opening performance by Warped Tour and Fearless recording artists Meg and Dia and The Maine including all technical production and sound elements for the performances
- KIIS and 987 representatives on-site at the Grand Opening giving away prizes and doing live cut-ins to the radio stations throughout the day to talk about The Strand event
- KIIS and 987 DJ’s playing music throughout the day at The Strand and giving away prizes on stage
Overview of Results
- Approximately 6,000 people attended the Grand Opening of The Strand, including a crowd of 2,500 at the headliner concert
To promote the Grand Opening of The Strand in Huntington Beach, CA and help host the opening events by providing on-site entertainment and media coverage.
Elements – Partnership with Clear Channel Radio
- integrated on-air radio exposure, online and email coverage
- event exposure, and on-site entertainment and hosting
On-Air Exposure
- Promotional mentions on KIIS fm and 987 fm in the 2 weeks leading up to the opening
- On-air giveaways of prizes from The Strand retailers, promoting the retailers and the Grand Opening, on KIIS fm and 987 fm in the week before the event
- Live giveaway of a prize from The Strand at the KIIS fm Friday Night Party broadcast
- Exposure on the KIIS fm morning show with Ryan Seacrest
Online/Email Elements
- Homepage exposure on the KIIS and 987 websites
- Inclusion on the KIIS and 987 email blasts
- Text message blasts to the KIIS and 987 subscribers
- Promotion through the KIIS fm Social Network (including Facebook, Youtube, Myspace, and Twitter)
- Promotion through the Fearless Records Social Network (including Facebook, Youtube, Myspace, and Twitter
Event Exposure
Exposure at Wango Tango, KIIS fm’s popular annual music festival.
- Ad in the Wango Tango Concert Guide
- Spots on the jumbotron at Wango Tango
On-Site Elements
- Live Grand Opening performance by Warped Tour and Fearless recording artists Meg and Dia and The Maine including all technical production and sound elements for the performances
- KIIS and 987 representatives on-site at the Grand Opening giving away prizes and doing live cut-ins to the radio stations throughout the day to talk about The Strand event
- KIIS and 987 DJ’s playing music throughout the day at The Strand and giving away prizes on stage
Overview of Results
- Approximately 6,000 people attended the Grand Opening of The Strand, including a crowd of 2,500 at the headliner concert