The Color Purple and Crown Royal
Objective:
Align The Color Purple with a top-shelf liquor to provide cash and product for the Opening Night Party, creating a relationship to develop mutually beneficial future programs and initiatives throughout the run of the show.
Elements:
Overview of Results:
Opening Night sponsorship complete with cash, in-kind, and publicity.
Future Objective:
On behalf of The Color Purple, Allied Live will continue discussions with Crown Royal to craft mutually agreed upon programs and initiatives in the following areas:
Align The Color Purple with a top-shelf liquor to provide cash and product for the Opening Night Party, creating a relationship to develop mutually beneficial future programs and initiatives throughout the run of the show.
Elements:
- Cash Sponsorship
- Product Donation to accommodate 1,700 event guests.
- Exclusive Product Exposure: Passed cocktails, including a Crown Royal Purple Velvet Martini
- Exclusive Brand Exposure: Crown Royal branded bar menus, back bar displays, and additional Crown Royal branded merchandise throughout area of event
Overview of Results:
Opening Night sponsorship complete with cash, in-kind, and publicity.
Future Objective:
On behalf of The Color Purple, Allied Live will continue discussions with Crown Royal to craft mutually agreed upon programs and initiatives in the following areas:
- Introduction to Theatre Refreshment Co. at the Broadway Theatre toward the goal of Crown Royal providing specialty drinks during the run of The Color Purple
- Sponsorship of a The Color Purple event at The League of American Theatres and Producers, Inc. conference in Spring 2006
- National Co-branding opportunities on products through future events and promotions
- National branding sweepstakes at retail locations
- Hosting Crown Royal sales and distributors at the theatre
