Second Stage Theatre and Southern Wine and Spirits
Objective:
Secure an exclusive wine and spirits partner to provide product for special events at Second Stage Theatre, including opening nights, subscriber events, and annual gala.
Elements:
Overview of Results:
The total value of sponsorship equaled $50,000 and throughout the partnership, Southern Wine & Spirits received prominent exposure at Second Stage Theatre events.
Secure an exclusive wine and spirits partner to provide product for special events at Second Stage Theatre, including opening nights, subscriber events, and annual gala.
Elements:
- Product Donation:
- Southern Wine & Spirits provided 60 cases of wine and the ability for Second Stage Theatre to purchase additional cases at wholesale over the course of five productions beginning with Eurydice in June 2007.
- Southern Wine & Spirits was designated “The Official Wine of Second Stage Theatre.”
- On-site Promotion:
- Southern Wine & Spirits was recognized on prominent signage at opening night parties.
- Sponsor wines were displayed with signage at opening night party bars.
- Sponsor wines were displayed with signage at appropriate subscriber events.
- Marketing Materials:
- Southern Wine & Spirits logo was included on Opening Night party invitations and party passes.
- Mention in Playbill donor section for Second Stage Theatre productions
- Designation as “Official Wine Sponsor” on season subscription brochures
- Designation as “Official Wine Sponsor” on e-mail blasts
- Online:
- Southern Wine & Spirits received logo and link on Second Stage website designating company as “Official Wine Sponsor.”
- Event/Space Rental:
- Second Stage waived the rental fee for one event at the theatre and Café for wine tasting or other corporate event.
- Tickets:
- Southern Wine & Spirits received 20 complimentary tickets for shows throughout the contractual term.
- 20% discount on single tickets or 10% on subscriptions
Overview of Results:
The total value of sponsorship equaled $50,000 and throughout the partnership, Southern Wine & Spirits received prominent exposure at Second Stage Theatre events.