ROUNDABOUT THEATRE COMPANY and Esurance
Objective:
To secure a corporate sponsor of ROUNDABOUT THEATRE COMPANY’s (RTC’s) Gay & Lesbian Series, a premium subscription series of eight dedicated nights per season. Subscribers are invited to post-performance receptions to socialize with other members and often the cast of the show.
Solution:
Align the Gay & Lesbian series with Esurance, an online auto-insurance provider seeking an affluent, tech-savvy clientele and specifically targeting the gay market.
Elements:
Overview of Results:
For a cash sponsorship donation, Esurance received countless media and hospitality benefits targeting a specific demographic
To secure a corporate sponsor of ROUNDABOUT THEATRE COMPANY’s (RTC’s) Gay & Lesbian Series, a premium subscription series of eight dedicated nights per season. Subscribers are invited to post-performance receptions to socialize with other members and often the cast of the show.
Solution:
Align the Gay & Lesbian series with Esurance, an online auto-insurance provider seeking an affluent, tech-savvy clientele and specifically targeting the gay market.
Elements:
- On-Site Exposure:
Esurance will be recognized on prominent signage at all Gay & Lesbian Series events. The Esurance logo will be included on flat-screen television lobby displays that run at all performances, including Gay & Lesbian Series evenings
- Printed Materials:
The Esurance logo will appear on Gay & Lesbian Series invitations sent to all series subscribers, and sponsor credit will appear in RTC’s annual subscription brochure, the Playbill donor section, and on RTC’s sponsor page with a link to the Esurance site
- Media Exposure:
Esurance will receive sponsor recognition and logo exposure in six ads placed in GLBT lifestyle and professional publications
- Ticket/Venue Privileges:
Esurance will receive special access to RTC tickets and use of VIP patron lounges and invitations to special play readings with RTC actors and artistic staff.
Overview of Results:
For a cash sponsorship donation, Esurance received countless media and hospitality benefits targeting a specific demographic