NJPAC, Thoroughly Modern Millie and The Shops at Riverside
Objective:
To draw attention to the Broadway Series at NJPAC amongst high-end shoppers in the suburban New Jersey market.
Elements:
NJPAC received over $5000 in exposure while reinforcing its brand in one of New Jersey’s premiere shopping venues.
To draw attention to the Broadway Series at NJPAC amongst high-end shoppers in the suburban New Jersey market.
Elements:
- Enter-to-win: The Shops at Riverside coordinated and publicized a month-long enter-to-win contest for pairs of tickets to see Thoroughly Modern Millie.
- Display Window: Riverside dedicated a display window to the production for the duration of the promotion, hanging costumes and NJPAC/ Millie posters.
- On-site Signage: Riverside created 22”x28” posters using NJPAC and Thoroughly Modern Millie copy and displayed prominently around mall, at the concierge desk and in the Millie-dedicated window.
- Online: A synopsis of the play, logo and information about the promotion was listed on the promotions page of The Shops at Riverside website.
NJPAC received over $5000 in exposure while reinforcing its brand in one of New Jersey’s premiere shopping venues.
