Manhattan Theatre Club and Delta
Objective:
Increase Manhattan Theatre Club's subscriber and patron base in the New York and Tri-State regions through high profile ad exposure while aligning with major airline provider Delta to enhance brand exposure.
Elements benefiting MTC:
6 full-page spreads (one Delta ad and one MTC ad) in The New York Times Magazine.
Delta donated travel packages for auction at MTC’s Spring Gala as well as a giveaway at MTC’s Sunday Nightcap Series.
Elements benefiting Delta:
Logo included in MTC advertisements, brochures, flyers, direct mail, and Playbills
Three ads featured in each issue of MTC’s Off -Stage Magazine
Thirty-second commercial spot that ran on each of the Sharp AQUOS TV screens on display at The Biltmore and City Center spaces
Two outdoor panels on display in front of The Biltmore Theatre
24 tickets per show playing at The Biltmore Theatre, and 20 tickets per show playing at City Center Stage I & II
Advance ticket purchase options to Delta Sky Miles members and opportunities to redeem points for tickets.
