Madame Tussauds Hollywood and Dave & Buster's
Objective:
To promote the Grand Opening of Madame Tussauds Hollywood to the fun-loving patrons of Dave & Buster’s.
Elements:
Dave & Buster’s is a full-service restaurant with a popular video arcade. Madame Tussauds Hollywood was promoted online via email and website inclusion and on-site at five locations with signage, an Enter-to-Win Sweepstakes and distribution of discount flyers.
The five participating Dave & Busters locations were: Irvine, Ontario, Orange, Santa Anita and San Diego.
Sweepstakes:
Register to Win a Family 4-pack of tickets to Madame Tussauds Hollywood at participating Dave & Buster’s locations. The entry box was located in the Dave & Buster’s store in the video arcade.
Online:
The Sweepstakes contest was included on the participating locations’ websites and the $5 discount was emailed to their database in a dedicated email blast to 13,000 Southern California residents.
Overview of Results:
Approximately 70,000 Dave & Buster’s customers were reached and each Dave & Buster’s location received over 100 entries to the Sweepstakes, building buzz and excitement for the Grand Opening of Madame Tussauds Hollywood.
To promote the Grand Opening of Madame Tussauds Hollywood to the fun-loving patrons of Dave & Buster’s.
Elements:
Dave & Buster’s is a full-service restaurant with a popular video arcade. Madame Tussauds Hollywood was promoted online via email and website inclusion and on-site at five locations with signage, an Enter-to-Win Sweepstakes and distribution of discount flyers.
The five participating Dave & Busters locations were: Irvine, Ontario, Orange, Santa Anita and San Diego.
Sweepstakes:
Register to Win a Family 4-pack of tickets to Madame Tussauds Hollywood at participating Dave & Buster’s locations. The entry box was located in the Dave & Buster’s store in the video arcade.
Online:
The Sweepstakes contest was included on the participating locations’ websites and the $5 discount was emailed to their database in a dedicated email blast to 13,000 Southern California residents.
Overview of Results:
Approximately 70,000 Dave & Buster’s customers were reached and each Dave & Buster’s location received over 100 entries to the Sweepstakes, building buzz and excitement for the Grand Opening of Madame Tussauds Hollywood.