Lestat and American Express
Objective:
Partner with American Express Gold Card in conjunction with Yahoo! Broadway to offer cardholders the exclusive opportunity to purchase pre-sale theatre tickets two weeks prior to Lestat's general public on-sale.
Elements:
Print Ad for Pre-Broadway engagement: American Express advertised the partnership and Lestat's pre-Broadway run with a full-page, 4-color, co-branded ad in the San Francisco Chronicle with a "preferred seating" message.
Print Ads in New York City: To promote the pre-sale offer, American Express ran three full-page, 4-color, co-branded ads in The New York Times, New York Magazine and the New Yorker.
Online Component: The Lestat logo and American Express exclusive offer received feature placement on Yahoo! Broadway for 2 weeks.
Overview of Results:
This sponsorship included media partnerships and an increase in ticket sales to the mutual benefit of both Lestat and American Express.
