Kodak Theatre with Wilshire the Fire Dog for Annie
Objective: To promote the January 2009 engagement of Annie at Kodak Theatre to families of Firefighters in Southern California.
Elements - Partnership with the Los Angeles Firemen’s Relief Association
o Distribution of posters and flyers to fire stations throughout Los Angeles
o Full page color ad in the January issue of the LAFRA
o Banner ad on the homepage of the Friend’s of Wilshire Relief Foundation
o At their annual benefit in December of 2008
Elements - Partnership with the Los Angeles Firemen’s Relief Association
- Walk-on role for Wilshire The Fire Dog in the opening night performance of Annie at Kodak Theatre
- Promotion of Annie to the Relief Association and L.A. Area Firefighters
- In January 2009, The Kodak Theatre and Annie offered the Los Angeles Firemen’s Relief Association the opportunity for its mascot, Wilshire the Fire Dog to be featured in a walk on role on opening night.
- After Wilshire’s appearance on stage, the patrons had the opportunity to take photos with Wilshire and to donate to the Los Angeles Firemen’s Relief Association.
- Wilshire’s appearance in the production was advertised and promoted through the Kodak Theatre email database and was pitched to the local media outlets.
- The Los Angeles Firemen’s Relief Association promoted Annie and Wilshire’s opening night appearance to their members via
o Distribution of posters and flyers to fire stations throughout Los Angeles
o Full page color ad in the January issue of the LAFRA
o Banner ad on the homepage of the Friend’s of Wilshire Relief Foundation
o At their annual benefit in December of 2008