Dirty Dancing: The Classic Story On Stage Radio Partnership
Objective
Promote the U.S. premiere of Dirty Dancing: The Classic Story on Stage to women ages 25-54 by partnering with Jones Radio Network’s Adult Contemporary affiliates across the country.
Overview of Results
A national contest was created in conjunction with Jones Radio Network, giving away an Opening Night prize package for Dirty Dancing: The Classic Story on Stage. Jones Radio Network ran four weeks of detailed on-air promotion on Adult Contemporary affiliate stations in 83 markets, providing over $235,000 worth of on-air media, including live mentions and recorded promotional announcements. The grand prize winner received two tickets to the Opening Night performance and party in Chicago, a signed Playbill, hotel and airfare accommodations. Ninety (90) runners-up received Dirty Dancing: The Classic Story on Stage merchandise.
Promote the U.S. premiere of Dirty Dancing: The Classic Story on Stage to women ages 25-54 by partnering with Jones Radio Network’s Adult Contemporary affiliates across the country.
Overview of Results
A national contest was created in conjunction with Jones Radio Network, giving away an Opening Night prize package for Dirty Dancing: The Classic Story on Stage. Jones Radio Network ran four weeks of detailed on-air promotion on Adult Contemporary affiliate stations in 83 markets, providing over $235,000 worth of on-air media, including live mentions and recorded promotional announcements. The grand prize winner received two tickets to the Opening Night performance and party in Chicago, a signed Playbill, hotel and airfare accommodations. Ninety (90) runners-up received Dirty Dancing: The Classic Story on Stage merchandise.