American Ballet Theatre and Equinox Fitness Club
Objective:
To create buzz and brand awareness for Dance at the Music Center by focusing on the powerful athleticism and movement of American Ballet Theatre through an in-gym master class at one of the Equinox Fitness Clubs in Southern California.
Elements:
Equinox Fitness is a luxury fitness company based out of New York City, with 150,000 members in seven states. The following are the Southern California locations:
Overview of Results:
The ballet class at Equinox was well attended by more than 15 participants. American Ballet Theatre's performance at the Music Center was promoted for three weeks in nine locations to a very targeted demographic that enjoys the art of movement and staying active.
To create buzz and brand awareness for Dance at the Music Center by focusing on the powerful athleticism and movement of American Ballet Theatre through an in-gym master class at one of the Equinox Fitness Clubs in Southern California.
Elements:
Equinox Fitness is a luxury fitness company based out of New York City, with 150,000 members in seven states. The following are the Southern California locations:
- South Bay
- Century City Fitness Club and Spa
- Newport Beach
- Palos Verdes
- Pasadena
- Santa Monica
- West Hollywood
- Westwood
- Woodland Hills
Overview of Results:
The ballet class at Equinox was well attended by more than 15 participants. American Ballet Theatre's performance at the Music Center was promoted for three weeks in nine locations to a very targeted demographic that enjoys the art of movement and staying active.
