A Chorus Line, ABC-7 and Cingular Wireless
Objective:
Partner with New York’s premiere local station to gain on-air and online exposure for the iconic return of A Chorus Line.
Elements:
Overview of Results:
A Chorus Line received across the board media exposure throughout WABC-7.
Partner with New York’s premiere local station to gain on-air and online exposure for the iconic return of A Chorus Line.
Elements:
- On-Air: ABC-7 produced a fifteen-second web driven TV spot featuring A Chorus Line footage, music and logos urging viewers to go to 7online.com and register to win a grand prize that included tickets to see A Chorus Line on Broadway. The spot was branded and paid for by Cingular. ABC-7 aired a minimum of thirty spots between October 9 and October 22.
- Sweepstakes: A Chorus Line, sponsored by Cingular and in partnership with ABC-7, ran a sweepstakes to win a pair of tickets to see A Chorus Line on Broadway, roundtrip transportation and dinner for two.
- Online: ABC-TV created a co-branded Cingular/A Chorus Line banner ad inviting viewers to “Win tickets to Broadway’s “Cingular” Sensation!” The banner ad was featured prominently on the ABC-7 home page for the two weeks the tv spots ran. ABC-7 created and published a co-branded Cingular/A Chorus Line sweepstakes entry page micro site for viewers to register. Both Cingular and A Chorus Line logos clicked through to their websites. In addition, A Chorus Line received a “Buy Tickets” link.
- Email blasts: ABC-TV sent an email blast, including the A Chorus Line logo to over 80,000 subscribers encouraging viewers to enter the sweepstakes.
Overview of Results:
A Chorus Line received across the board media exposure throughout WABC-7.
