LA Philharmonic: “The Art of Song” at the Hollywood BowlTo promote “The Art of Song” concert with Jewel and Michael Feinstein at the Hollywood Bowl, the LA Philharmonic partnered with Fox Searchlight Pictures’ film “500 Days of Summer” for an LA Times ad concert ticket sweepstakes.
HOLLYWOOD & HIGHLAND PUTS MICROSOFT TAGS IN NEW ADS
August 2010 Jones Report
Initially used for tracking parts in vehicle manufacturing, Quick Response (QR) Codes are creating quite the buzz in Hollywood. Hollywood & Highland Center will be one of the first shopping and entertainment centers to use Microsoft Tags in their new branding campaign. Tags, Microsoft’s version of QR codes, are becoming more popular commercially to reach consumers via smartphones (i.e., iPhone, Blackberry, Android and others advanced web and camera technologies).
HOLLYWOOD & HIGHLAND CENTER EMPLOYS MICROSOFT QR TAGS IN NEW AD CAMPAIGN
July 30, 2010 ChainStoreAge.com
Hollywood, Calif. ( July 30, 2010 ) Hollywood & Highland Center will be one of the first shopping and entertainment centers to use Microsoft Tags in its new branding campaign. The quick response (QR) tags will be prominently displayed in all of the center’s print advertising materials and will offer users the opportunity to snap the tag with their Smartphones.
ALLIED LIVE OPENS DC OFFICE TO HANDLE REGIONAL ENTERTAINMENT MARKETING
July 16, 2010 USA Today
Jo Manley, formerly of Stevens Advertising and The Kennedy Center, runs the office as the director of client services/business development supported by account executive Bridget Schwabenbauer. Allied Live, a marketing firm catering to the live entertainment industry.
