JUMPAllied Live has been hired as a full-service marketing, advertising and promotions firm for the U.S. premiere of JUMP, a Korean martial arts comedy show that has toured around the world since 2002. In its role on JUMP, Allied Live has served as the central point-of-contact for all marketing and advertising efforts, including strategy development, media buying, creative strategy, website management, sales training and grassroots & promotional outreach.
ALLIED LIVE CLIENTS MAKE TOP 50 LIST
June 27, 2008 ew.com
Entertainment Weekly recently released their list “The New Classics: Stage” listing the 50 best plays and musicals from 1983 to 2008. Current and previous clients of Allied Live make up over 25% of the list. To view the entire list click here.
TMG PARTNERS WITH ALLIED ADVERTISING TO CREATE NEW MARKETING AGENCY
March 31, 2008 Playbill.com
By Kenneth Jones
Tanya Grubich and Laura Matalon, co-owners of TMG-The Marketing Group, and Clint Kendall and David McDonald, co-presidents of Allied Advertising, Public Relations, announced March 31 that they will partner to create Allied Live, a new agency.
MARKETING DUO OFFER ONE-STOP SHOP
March 28, 2008 Variety.com
By Chris Jones
Allied Live looks to make a legit name for itself
CHICAGO -- A new biz partnership is looking to Tinseltown as its model, in the hopes of bringing one-stop shopping to legit promotions. In Hollywood, nationally integrated marketing has long been standard practice, but in the legit realm, Broadway producers typically contract with a variety of specialists -- website developers, press agents, marketing gurus and sponsorship and promotion pundits. That's especially the case on the road, where shows have to strike deals with a variety of local publicists and ad buyers.
